Strategic marketing leader with 18+ years of experience driving digital transformation, performance optimization, and brand growth across hospitality, higher ed, public sector, and retail industries. Proven success leading multi-million-dollar paid media portfolios, launching new brands and websites, and operationalizing AI-driven marketing automation. Adept at aligning cross-functional teams, agencies, and C-suite stakeholders through data-driven insights, forecasting models, and innovative storytelling that convert audiences into loyal customers.

Brands consulted include Margaritaville Caribbean, Florsheim, Nunn Bush, Stacy Adams, GE Healthcare, Purdue University, Sears, Kimberly Clark, Aspirus Riverview Hospital & Clinics, Franciscan St. Elizabeth Health, Elkay, 20 Past 4 & More, Milwaukee Institute of Art & Design, Gamber-Johnson, Culinary Academy Las Vegas, Somerpointe Resorts, Tahiti Village Resort & Spa, Terra West Management Services, and many more.

CAREER SUMMARY

Andrew Palios is an award-winning marketing leader with a distinctive blend of creative vision, strategic insight, and organizational leadership. He recently earned his Master of Business Administration (MBA) in Applied Leadership & Decision-Making, along with graduate certificates in Wellness Leadership and Community & Economic Impact from the University of Wisconsin–Stevens Point.

In 2025, Andrew served as Digital Marketing Manager at Yes& Companies, where he directed enterprise-level marketing operations across hospitality, real estate, and retail divisions encompassing 15+ national brands. He managed a $5M paid media portfolio and led cross-functional teams in creative development, analytics, and martech integration. Under his leadership, the organization launched new enterprise websites, executed award-winning campaigns, and implemented AI automation tools that improved call center conversions by 18% and reduced marketing costs by 20%.

From 2018 to 2024, Andrew held a pivotal role at Mid-State Technical College, driving executive-level alignment on marketing initiatives and streamlining creative processes to deliver measurable institutional growth, including a 20% enrollment increase within three months. As an adjunct instructor at the Milwaukee Institute of Art & Design (2016–2018), he mentored future designers and bridged the gap between academic theory and professional practice. At the Society for Immunotherapy of Cancer (SITC), he led global conference marketing and communications, advancing brand visibility and stakeholder engagement across the scientific community.

Earlier in his career, Andrew held key marketing and design roles at Quad/Graphics and The Scan Group, leading global sales enablement, digital transformation, and creative production initiatives. His early experience at boutique agencies such as The Dearing Group and H2D, Inc. refined his expertise in branding, web design, and client relations, skills that continue to inform his leadership and creative direction.

Andrew’s career is defined by his passion for blending creativity with business strategy. His work merges design thinking with executive leadership to drive innovation, inspire teams, and deliver measurable results across industries and markets.

ACCOMPLISHMENTS

Business Strategy

Visionary Leadership

Demonstrated ability to lead marketing strategies that deliver results, such as increasing enrollment by 20% within three months at Mid-State Technical College and 40% increase in attendance at the Society for Immunotherapy of Cancer (SITC) 32^nd Annual Meeting, with a significant boost in exhibitor participation and mobile app engagement.

Accelerated Fundraising

Showcased expertise in driving successful fundraising initiatives, including leading creative marketing for the Wayne H. Bushman Advanced Manufacturing, Engineering Technology, and Apprenticeship (AMETA™) Center project, which secured $23M in funding and earned recognition from the Council for Advancement and Support of Education (CASE) Circle of Excellence Award through strategic visuals and community engagement. Additionally, raised $300,000 for the Sparkathon initiative 21 months ahead of schedule, supporting early-career scientists at the Society for Immunotherapy of Cancer (SITC).

Marketing Automation ManageMENT

Successfully introduced and implemented marketing automation software Real Magnet within three months, bringing the system into compliance with anti-spam legislation at the Society for Immunotherapy of Cancer (SITC).

Digital Innovation

Pioneer of digital solutions, including digital cross-team workflows and approval processes for marketing communications, streamlining operations across departments at The Society for Immunotherapy of Cancer and The Scan Group, Inc.

Event & Conference Management

Led the growth of industry events, such as increasing exhibitor numbers and achieving a 90% reduction in Society for Immunotherapy of Cancer (SITC) 32^nd Annual Meeting mobile app costs while increasing downloads by 130%.

Project & Vendor Management

Skilled in managing complex projects, vendor negotiations, and ensuring compliance with legal standards.

Holistic Leadership

Sales Enablement

Strong contributions to sales growth through the development of tools, training, and marketing support, such as the QuadTech sales app that helped close $4.3M in sales internationally.

Teaching & Training

Extensive experience contributing to the development of professionals teaching design, marketing, and communications courses at Mid-State Technical College and the Milwaukee Institute of Art & Design, and training global sales teams on new technologies at QuadTech.

Creative Design

Brand & Identity Management

Directed the design and implementation of brand identity systems and marketing communications for global organizations.

Creative Direction

Proven expertise in managing and coordinating creative teams and external vendors across digital, print, and television media.

Content Creation & Media Production

Experience in videography, photography, post-production editing, and producing marketing content across multiple platforms.

Marketing Campaigns & Metrics

Expertise in developing, executing, and reporting on multi-channel marketing campaigns with measurable results.

Credentials

University of Wisconsin

Master of Business Administration (MBA)

Applied Leadership & Decision-Making
2024-2025

Graduate Certificate

Wellness Leadership

Graduate Certificate

Community & Economic Impact

Professional Certificate

Lean Six Sigma Yellow Belt

Milwaukee Institute of Art & Design

Bachelor of Fine Arts (BFA)

Communication Design
2008-2010

Dean’s List

College of DuPage

Associate in Applied Science (AAS)

Advertising Design & Illustration
2005-2007

Certificate

Advanced Graphic Design

Certificate

Advertising Design

Certificate

Web Design

Dean’s List

Meta

Meta Certified Creative Strategy Professional

2025

Meta Certified Digital Marketing Associate Credential

2025

Meta Certified Media Buying Professional Credential

2025

Microsoft

AI for Organizational Leaders Certificate

2024

Career Essentials in Generative AI Certificate

2024

Awards

University of Wisconsin-Stevens Point Sentry School of Business & Economics 

John C. Seramur Economics & Business Scholarship Award Winner

2025

National Council for Marketing & Public Relations

Bronze Medallion Award Winner

TV/Video Ad Single
2021

Gold Paragon Award Winner

TV/Video Ad Single
2020

Silver Medallion Award Winner

Social Media Marketing Campaign
2019

Showpad

Sales & Marketing Excellence Award Winner

Exceptional Graphical Design
2015

Wisconsin Student Portfolio Review

State Poster Competition Winner

2010

College of DuPage Applied Arts Program

College Brochure Competition Winner

2007

College of DuPage McAninch College Theatre

College Poster Competition Winner

2007

Honors

Heart of Wisconsin Chamber of Commerce

Teen Leadership Mentor

January 2022-March 2022

Gallery Q Artists Cooperative

Co-Owner
Marketing Committee Chair
Artist

June 2020-October 2021

Portage County Business Council

Member

December 2018-May 2024

Milwaukee Institute of Art & Design

College Student Mentor

August 2018-January 2010

Westfield Washington High School

Senior Class President

August 2000-May 2001